

Debuting internationally at Australian Fashion week 2023; Alemais needed a state-of-the-art custom Shopify Plus store for the show - with only 3 weeks to get it done.
Ditching rigid agency norms, MILQ. delivered a dynamic Shopify experience that launched in time for Australian Fashion Week. We focused on the merchant first, transcending traditional sprints, and putting daily collaboration at the forefront of our engagement.



Now in 2026, Alemais has further built upon their website through MILQ's dedicated partnership; reinventing and innovating every month on their mission to lead in the Luxury fashion space. MILQ has been there since the beginning assisting to drive revenue growth by +165%.
“MILQ is a one of those rare agencies, where they know the detail, always available and execute efficiently. In 2023, we needed a new fully custom theme in 3 weeks, laughed at by others, we discovered MILQ, and they delivered in 2 weeks. It is the same site we have today - and we have partnered with MILQ ever since.” — Chris Buchanan (CEO)
Next projects.
(2023-25©)




